Instagram launches IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit.
IGTV is little different and in the good concept that how you use your phone, so videos are full screen and vertical. You can upload IGTV videos from the app or the web up to 1 hour and will the best alternative to YouTube.
You can watch the IGTV video within the Instagram app that means the entire community of one billion can use it which is very good for Instagram to grow its business.
We’ve made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.
In IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator – you can upload your own IGTV videos in the app or on the web to start your own channel.
IGTV will be available over the next few weeks both for Android and iOS.
Isn’t this great? Let us know in the comments.
