A trusted Apple analyst Ming-Chi Kuo has noted that Apple will stop producing 2017’s $999 iPhone X when new model comes in later this year.
That means the iPhone X will not be available at reduced rate but will completely disappear from iPhone lineup.
iPhone X would hurt product brand value and lineup of the new 2018 models if it continues to sell at a lower price after the new models launch.
Lowering iPhone X’s price after 2018 models launch would be a negative to product brand value given 3D-sensing and OLED display are features of the high-price model.
Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1-inch LCD iPhone in the second half of 2018. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018.
Another reason for this years iPhone X discontinuity is the upcoming 6.1 inch iPhone X Plus model that would be priced at significantly lower than $999. It is rumored that the bigger iPhone with LCD display is expected to be priced at $650-$750.
