The 64 GB
base model iPhone X sold at $999 by Apple only costs $357 to make as noted by
Reuters. In addition to that, Apple gets a whopping 64 percent of gross margin
on single iPhone sold.
base model iPhone X sold at $999 by Apple only costs $357 to make as noted by
Reuters. In addition to that, Apple gets a whopping 64 percent of gross margin
on single iPhone sold.
iPhone X consists
of expensive parts such as OLED display that costs Apple around $65.5,
stainless steel chassis costing Apple around $36 which is also very expensive
compared to iPhone 8 production cost. The 4.7 inch iPhone 8 LCD display cost
only $36 for Apple and only $21.5 for the aluminum housing.
of expensive parts such as OLED display that costs Apple around $65.5,
stainless steel chassis costing Apple around $36 which is also very expensive
compared to iPhone 8 production cost. The 4.7 inch iPhone 8 LCD display cost
only $36 for Apple and only $21.5 for the aluminum housing.
During Apple’s
earning call held last week, Tim cook commented on iPhone X’s higher price
point mentioning that the company only charges price for the value consumer get.
earning call held last week, Tim cook commented on iPhone X’s higher price
point mentioning that the company only charges price for the value consumer get.
In terms of
the way we price, we price to the sort of the value that we’re providing. We’re
not trying to charge the highest price we could get or anything like that.
We’re just trying to price it for what we’re delivering. And iPhone X has a lot
of great new technologies in there that are leading the industry, and it is a
fabulous product and we can’t wait for people to start getting it in their
hands.
the way we price, we price to the sort of the value that we’re providing. We’re
not trying to charge the highest price we could get or anything like that.
We’re just trying to price it for what we’re delivering. And iPhone X has a lot
of great new technologies in there that are leading the industry, and it is a
fabulous product and we can’t wait for people to start getting it in their
hands.
Remember,
$357 is only the production cost of iPhone X. Apple also spends lots of money
on Research and Development that are not included with this cost.
$357 is only the production cost of iPhone X. Apple also spends lots of money
on Research and Development that are not included with this cost.
